Why your ICP is the leak, and how to find the 5 accounts that actually buy.

Positioned is a free weekly letter on building a personal brand people actually remember. Every Tuesday.

If sales still runs through you, you don't have a sales motion. You have a you-motion.

I've been there—both in the spreadsheets and in the studio.

Inside the free breakdown, you'll see:

How to design revenue streams that support your creative energy instead of draining it

A simple system for growing an audience without constant posting

The exact framework I used to go from corporate marketer to full-time creator

How to price your work with confidence (and without guilt)

Hi, I'm Kendall.

I spent years leading product marketing at a Series C startup before leaving to build a creator business rooted in both strategy and creative practice.

Today, my work reaches hundreds of thousands of creators, my book is a bestseller, and my business generates significant revenue annually—without sacrificing the joy of making.

180k+

Creators reached

$850k+

Annual revenue

Bestseller

Author

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Inside the playbook

Everything you need to start building sustainably

• Real examples from my own experiments
• Clear frameworks you can apply immediately
• Prompts to help you align your business with your creative values

Plus, when you sign up, I'll tailor what you receive based on where you are—whether you're just getting started, growing steadily, or ready to scale.